When the Nike Sports Research Lab studies athletes, hours are spent analyzing, diagnosing and observing all of the performance minutia. The collated information helps create products that support breaking individuals’ barriers, and it informs subsequent, more universally-applicable innovations. The NSRL Series, a performance capsule through Nike Design Exploration, builds from the NSRL’s 40-year heritage of listening to the voice of the athlete with a subtle addition: a review of wide-ranging statistical themes collected from the Nike Run Club App and global Nike running crews.
From this study, clarity around athletes’ cold-weather needs emerged. The two greatest challenges for city-based daily runners in winter are temperature regulation and visibility in low-light conditions. The NSRL collection is a solution to these performance problems and a glimpse into the future possibilities that come from accelerating connections with athletes.
Patterns of runner frequency, time of day and paces in various weather conditions all impacted the design and creation of the NSRL Series garments. These include the Transform Jacket, Aurora Bomber, a men and women’s pant, a women’s tight and accompanying layering tops. Each piece in the collection responds to runner-needs, whether temperature control or visibility, with a unique environment-first approach.