Rap Snacks has announced the launch of the inaugural beverage line with Lil Baby as the segment’s first artist. Rap Snacks Lil” Baby Oowee Lemonade comes in five flavors, Fruit Punch, Strawberry Watermelon, Mango Pineapple, Blueberry, and Sweet Tea.
The lemonades will be available in all stores that sell the Rap Snacks product line and will be available shortly. A percentage of the profits of the Oowee Lemonade will benefit Atlanta Children’s Center and Covenant House in Atlanta—organizations chosen by Lil’ Baby and BossUp Foundation, Rap Snacks’ philanthropic arm.
“We’re so excited to make this announcement after Lil Baby’s show stopping appearance at the Grammys,” says James Lindsay, CEO of Rap Snacks. “This extension of his partnership with us will connect with his growing fanbase the world over. We are the only company to feature hip-hop icons in association with our products. Our lemonade is a great-tasting product. We’ve combined flavors that haven’t been done before, and we’re expanding our market.”
“I know my fans are going to love this line of Oowee Lemonades,” says Lil Baby. “Rap Snacks are about hip-hop culture, I’m about the culture, and I’m excited that proceeds from every purchase are a “give back” to help our communities. It’s exciting to be a part of something that will lift people from my hometown and nationally through the BossUp Foundation. It’s life-changing—I’ve never been a part of anything like this before.”
Rap Snacks are also planning to launch a new energy drink called “Turn Up,” designed “that will take you up, but not drop you down.”
“We started with snacks, now we are expanding our business to the beverage side,” says Percy “Master P” Miller. “We are committed to creating quality products and showing the world that we too can compete in the food and beverage space.”