It’s been nearly a year since Snoop Dogg first unveiled his years-in-the-making partnership with Australian winemakers 19 Crimes. He released his Snoop Cali Red bottle last summer, a wildly successful blend that Uproxx named “impeccably smooth.” Now, Snoop returned to announce he has another wine in the works.
The rapper once again teamed up with 19 Crimes wine, this time to create a fruity rosé. Named Snoop Cali Rosé, the new wine has tasting notes of fresh raspberry, strawberry and red cherry, and blends together Zinfandel, Grenache and Pinot Noir.
Speaking about the new bottle, Snoop said:
“We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
Echoing Snoops statement, Treasury Wine Estates marketing vice president John Wardley said: “Snoop has been a dream collaborator that has taken 19 Crimes Snoop Cali Red to the top of the charts as the no. 1 Wine Innovation of 2020. We can’t wait for this second release to hit our loyal 19 Crimes fan base and see how they Rosé with Snoop Cali Rosé. This is 19 Crimes’ first California rosé and we are already seeing high demand from our retail partners to get it in store as soon as we possibly can.”
Snoop Cali Rosé is available now in the US. Get it here.