Why are Kim Kardashian, Will Smith, & Thousands More Sharing ‘Coming In Hot’ by Andy Mineo & Lecrae on TikTok & Instagram Reels?
“Coming in Hot” by Andy Mineo and Lecrae is going crazy on TikTok and Instagram Reels right now. The song dropped in 2018 and was on the Reach Records Summer Eighteen Playlist.
“Crazy how much utility the song has. Grateful it keeps growing legs and connecting me to new people,” Mineo told Rapzilla. “I think Kim K charges 1M+ to post a product or song. That’s how much influence she has. So it feels like a free million dollars worth of promotion.”
In 2019 the song first gained a surge of popularity in 2019 after Will Smith shared it on his account. In his first post ever, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith on his phone while “Coming In Hot,” plays in the background.
Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.”
Watch Will Smith Below:
Now, arguably one of the most famous people in the world, Kim Kardashian shared the clip on her TikTok. That prompted the below post by Mineo.
Last week the numbers started going crazy and it’s continuing to climb.
Reach Records SVP Marcus Hollinger shot over some numbers and facts that tell the whole story of why the song is going crazy.
“As of today, the song has been trending at #2 on Instagram Reels for a month and has over 130K+ uses on IG Reels. The song was already on track to go gold this year, so Andy responded to the virality of the song by posting this storytime video about the song that also announces a gold plaque giveaway to the best UGC video. In the last three weeks, the song has been used by Jordyn Woods, Kristen Bell, Common, and more.
Why the song was made:
Other facts about the song according to Hollinger:
- [Coming in Hot] Has sold over 415K units with no radio or major backing.
- Was used on Will Smith’s inaugural TikTok post to kick-off his TikTok presence.
- Was selected by Steph Curry as the theme song to his life.
- Has been used by Lebron James and the Steelers across social media.
Other notable sync placements:
- NFC Offense Video (Super Bowl and Pro Bowl Video)
- 创造营2020 (CHUANG2020) (Chinese Girl Band Competition)
- ESPN PROMO – BOXING x 3 Faceboook
- Vs On Watch (Stephen Vs. The Game)
- PALM Smart Phone x Steph Curry Video
- ESPN MLB Promo
- Fox Sports Promo
The song has garnered plenty of momentum and its catchiness, along with the incoming spring/summer heat may just carry this song for the foreseeable future.
See the TikTok feed of “Coming in Hot” here.