How do you define family? One way to look at it is as a group of diverse individuals bound by love. That definition holds for the recent addition of eight WNBA players to Jordan Brand, and demonstrates Michael Jordan’s desire to form an expansive and inclusive family. “The world needs female voices, and we can’t ignore that or else we’re not growing,” he says. “The Jordan Brand is committed to giving women a platform to amplify their voices, which influence, inspire and push culture forward.”
That commitment was apparent in April 2021 when Jordan was photographed alongside the Brand’s active WNBA athletes: Jordin Canada, Te’a Cooper, Crystal Dangerfield, Chelsea Dungee, Arella Guirantes, Dearica Hamby, Kia Nurse, Aerial Powers and Satou Sabally. The gathering celebrated the Brand’s largest female roster ever, an investment in the game’s emerging stars that reveals an intention to shape the future of basketball culture. “These amazing athletes are defining a lot of things about Jordan Brand and leading a true conversation that’s impacting culture and our communities across the globe,” Jordan says.