Sara Perkins – P-Town Media
P-Town Media & Owner of On-Demand Assistant
Public Speaker, Advocate and Mentor. Like any senior marketing role, a good social media manager needs a wide range of skills to allow them to create engaging content that converts as many of their followers as possible into loyal customers. If you're an aspiring social media manager but you're not sure where to start, or just need some help. Hire a social media manager. Typically, a social media manager is the person within an organization who is trusted with monitoring, executing, filtering and measuring the social media presence of a product, brand, corporation or even individual. Social media managers are often called the “voice of the company.” The social media manager role may also be referred to as “community manager”. Before the internet, the most similar role was “public relations representative.”
Social media managers create and maintain brand promotions, company information and marketing campaigns for their company across several different social media networks. They also monitor social media analytics using free or paid tools and respond to questions and comments according to the company’s voice and guidelines. Social media managers work daily to produce new content for their companies, constantly innovating to push new ideas and formats and measuring how well those ideas perform.
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